Remarketing: How to Bring Back Visitors Who Didn't Buy

1. The problem: visitors come, look, and leave — and you lose money.

Every business owner who runs ads knows this pain: you pay for someone to click, they land on your site, look at your product, but leave without buying. In most businesses, 97% to 99% of visitors don't purchase on their first visit. That means you're paying to bring in people who rarely buy right away. Meanwhile, competitors might be capturing those same visitors — a huge waste of budget and opportunity.

2. The solution: ads that remind people of your product — without being annoying.

Remarketing is an ad type that only appears to people who have already visited your site. A small code (pixel) placed on your site identifies when someone enters. Later, you can show specific ads to that same person over the next few days on Instagram, YouTube, Google, or Facebook. It's like leaving a light on in your store for someone who walked by the window. And because you already paid to bring them in, remarketing costs much less than the initial ad — the audience already knows your brand.

3. How it works in practice: a concrete example.

Imagine you sell online courses. You run an Instagram ad costing R$ 100 per day and get 200 clicks. Of those, 10 buy (5% conversion). The other 190 left. With remarketing, you create an ad showing a student testimonial and a 10% discount, targeted only to those 190 visitors. This ad costs about R$ 0.30 to R$ 0.50 per click — compared to R$ 1.50 for the initial ad. With an extra R$ 30 per day, you can recover 5 to 10 of those people, doubling your sales at a much lower cost. Expected result: 20% to 40% increase in overall conversion rate, with positive ROI in days.

4. How 10Dobro implements this for you.

10Dobro Prod sets up the entire remarketing ecosystem for your business without hassle. We install tracking codes (pixel) on your site, create the right audiences (visitors, cart abandoners, non-buyers), design ads with copy and images optimized for conversion, and define the ideal budget — usually starting at R$ 30 to R$ 50 per day. You don't need to understand technology: we handle the technical part and present results in monthly meetings. The focus is always on business outcomes: how many extra sales you made, how much you spent, and how much you profited.